WHERE PLAY AND IMAGINATION ARE KEY

Harrisonburg, Virginia

We are lucky to live in the most beautiful (in our opinion) place in the world!  We are nestled between the mountains in the Shenandoah Valley. In the area we have something for everyone!  Also home to Bridgewater College, Eastern Mennonite University & James Madison University.

Shenandoah Heritage Location

This is our original flagship store which opened July 2011.  It is located inside Shenandoah Heritage Market (121 Carpenter Ln, Hburg)  This store has a huge selection of products to choose from.  This space is also home to 11 other locally opened shops (bulk food, kitchenwares, saddles, antiques, etc)  Mon-Sat 10-6

GIFT GIVING!
​Does gift giving make you nervous?  Not sure what to get?  Our employees will gladly help you find something that fits the person you are looking for.  Wrapping?  Yep we will cover that as well.

Birthday Club

BIRTHDAY CLUB
Joining our Birthday Club is FREE.  A month before your childs birthday we will mail you (parent/guardian) a 20% off coupon.  Then the week of your childs birthday they will receive a card addressed to them in the mail.  The card will include a token good for an item free from the Birthday Treasure Chest.

T E S T I M O N I A L S

Happy People

Awesome toy store! They've got an incredible selection of incredible toys! I really appreciated how my kids could play with a lot of the toys to test them out before making their decision. Also, where else locally are you going to buy a wooden cork-pop gun??

Actual quote from my daughter, "Dad, can we come back so I can play with the kitchen? We don't even need to buy anything!" - Gordon W

We had the joy of visiting here yesterday for the first time and my entire family LOVED it.
My children were able to see toys from many years ago and had many toys for them to play with while inside the store.
Great friendly service, AMAZING variety of toys. My son chose a catapult yesterday for a toy and he has played with it all day.
We cannot wait to return!! - Lauren F

We stopped here on vacation and my 10 month old picked out a raccoon. She became so obsessed with it! These kind people let me pay for the remaining two raccoons over the phone and shipped it four hours away to me! We will return every time we vacation in the mountains! Wonderful people, wonderful store! And so many cool toys! - Renee O